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The Fuel of Triathletes

Drink Simple was founded by two dedicated triathletes, Kate Weiler and Jeff Rose, brought together by their passion for whole foods, nutrition and endurance sports.


The duo discovered the subtly sweet taste and naturally hydrating benefits of maple water while traveling to Quebec to compete in the Ironman Mont-Tremblant triathlon. At first taste and after experiencing the hydrating benefits firsthand, they were hooked. Following their Canadian adventure, they sought to find a pure maple water source in the United States.



Kate Weiler is an Ironman triathlete and passionate advocate for nutrition and holistic wellness. A Boston native, she earned her Master’s degree in Nutrition from Northeastern University, her Bachelor’s degree in Psychology from Colby College and holds a certification in Holistic Health Coaching from the Institute for Integrative Nutrition. Kate has completed countless triathlons, including eight full-distance Ironman triathlons, and is a finisher of the 2013 Ironman World Championships in Kona, Hawaii.



Jeff Rose is an Ironman triathlete and technical specialist, bringing to Drink Simple nearly 20 years with logistics and supply management experience working in the construction industry. A native of New Hampshire, he combines his respect for science and technology with the firm conviction that they have no part in creating the food that we eat.